From Vilmo Martini's renowned tailor shop in Carrara to the international brand Mason's: discover how in 1974 his son Giorgio transformed his father's art of "know-how" into an entrepreneurial adventure that still combines artisanal tradition and innovation in the fashion world today.

From the historic cable car that has been traversing the famous steep streets of San Francisco since 1873. This cable car perfectly represents the values that have inspired our brand: tradition, resilience, and a touch of urban adventure.

In the 1980s, a journey to South America and a revolutionary dye: discover how Mason's created a new type of trouser, combining exceptional durability with refined Italian style, all driven by the desire to experiment and create something completely new.

In the 1990s, Mason's revolutionized the world of casual fashion by reinventing cargo pants. Combining Italian tailoring expertise with innovative design, the brand transformed a functional garment into a style icon. Mason's cargo pants quickly won the hearts of Hollywood stars, musicians, and artists, becoming a global must-have and defining an entire era of urban fashion.

In the 2000s, Mason's consolidated its status as an innovator in casual fashion with two iconic models: the Chile and the Evita. These trousers represented the evolution of cargo pants, combining advanced functionality with sophisticated design. The Chile, with its versatile style, and the Evita, characterized by a unique cut, quickly became new must-haves for lovers of contemporary urban style. Mason's once again demonstrated its ability to anticipate and define trends, creating garments that have become true symbols of an era.

In the 2010s, Mason's embarked on an amazing journey of rediscovering the DNA it had never abandoned, skillfully blending the family's tailoring art with global innovation. How did a brand born from a small tailor shop become the world's benchmark for chino trousers? The answer lies in a unique mix of tradition and boldness: from the meticulous study of fits to the use of revolutionary fabrics, Mason's redefined the concept of casual-chic trousers. Discover how the company transformed a classic garment into an icon of contemporary style, conquering international markets and the wardrobes of the most discerning fashion enthusiasts, all while opening new frontiers in sustainability and clothing ethics.