Men's winter blazer: how Mason's revolutionized velvet thanks to tencel

There are countless ways to express one's personality through fashion. A garment can say a lot about the person wearing it, conveying not only their tastes but also their lifestyle. In the world of men's fashion, one of the fundamental elements is the blazer. A well-crafted men's winter blazer can transform an everyday look into an elegant and sophisticated outfit. In particular, Mason's has revolutionized the idea of the men's winter blazer by introducing an innovative blend of velvet and Tencel into the fabric.

Velvet is a luxurious and refined fabric, known for its softness and shiny appearance. Originally made from silk, it is now also produced from cotton, wool, rayon, and blends. Velvet has a long history dating back to the Middle Ages, where it was a symbol of power and wealth. Its use became more democratic later on, but it retained its privileged status. Despite its beauty, velvet has a somewhat dated image and has often been associated with a more formal and traditional look, often linked to an older age group.

On the other hand, Tencel, also known as Lyocell, is a relatively new material: made from eucalyptus wood cellulose, it is a durable and biodegradable fabric that combines softness, strength, and eco-friendly properties. It has a smooth and silky surface, and its ability to absorb moisture makes it an ideal material for garments worn directly on the skin.

Through an innovative fabric blending technique, Mason's has combined the luxury and opulence of velvet with the softness and durability of Tencel, creating a one-of-a-kind garment: the men's winter blazer in velvet, Da Vinci model.

Mason’s 500 Stripe Men's Winter Blazer

The combination of velvet with Tencel has led to several significant advantages. The first is the fusion of velvet's visual opulence with the pleasant feel of Tencel, providing a unique sensory experience. Additionally, this combination has made the blazer more resilient and less prone to wear, while preserving the elegance and finesse of velvet. Finally, the addition of Tencel has given the blazer improved breathability, making it comfortable to wear even for extended periods.

The Mason’s men's winter blazer, Da Vinci model is part of the Velluti collection and is intended for men seeking a classic, comfortable, and elegant garment. The Da Vinci jacket, presented in the AI23 men's collection, combines luxury and innovation in a single garment. With its classic line and innovative fabric, the Da Vinci blazer has a "new vintage" taste that blends tradition and modernity.

This garment can be paired with the chino jogger made from the same fabric and color, creating the perfect outfit for any occasion or a relaxed weekend. This blazer represents the evolution of the men's winter blazer, combining style, comfort, and durability in a captivating garment.

By introducing Tencel into their velvets, Mason's has redesigned the image of the men's winter blazer, transforming a traditional garment into a symbol of modernity and innovation. The men's winter blazer is no longer just a formal and rigid garment, but a versatile style element suitable for any occasion, whether formal or casual.

Revolutionizing a classic is never easy, but with their innovative vision and attention to detail, Mason's has rewritten the rules of men's winter fashion. With their velvet blazer, they have not only breathed new life into this men's garment but also demonstrated that it is possible to unite numerous qualities in a single captivating garment.