Mason's flagship stores: design and interior decoration

Mason's flagship stores are located in renowned holiday destinations such as Forte dei Marmi and Saint Tropez, as well as in Milan, the ultimate trendsetting city. In addition to the three physical stores, an always-active online shop is available to allow customers to conveniently shop from home, with a customer service team ready to answer any questions. There are also touch screen totems in stores to order online items that are out of stock in-store, either independently or with the help of our store managers.

What is a Mason's flagship store?

It is a physical retail store that tangibly communicates the style and values of the company in an appealing way. Our flagship stores are attractive, welcoming, and have an elegant and minimalist design, characteristics that amplify the brand identity and reflect the essence of the brand.

Design and interior decoration

The design and decoration of the stores are inspired by Mason's military-chic style, sophisticated and minimalist. The camouflage pattern and military details encapsulate the history and experimentation of the company, leading us to the gabardine garments with multifunctional pockets and accessories. Floors and walls are made of black-on-black camouflage ceramic tiles exclusively by a leading company in Sassuolo. Furniture items such as armchairs and sofas are limited editions created by the Italian luxury design company, Tosconova.

Mason's promotes the combination of fashion and design, and in our stores, different design objects are displayed. Currently, you can find the fiberglass statue of a camouflage gorilla, a fun and original element that is very popular with our customers. Additionally, on the occasion of the Salone del Mobile, we will host furniture and design objects from our partner, Tosconova, opening the store to the city.