Mason's and Enoteca Marcucci

Mason's has chosen the Enoteca Marcucci in Pietrasanta as the ideal location to shoot its limited edition capsule collection, not only for its historical connection with the venue but also for the values and lifestyle it shares with it. Located in the heart of Pietrasanta, famous for its rich history and art, Enoteca Marcucci boasts a 1400s wine cellar that holds 4000 labels and 20,000 of the rarest and most prized bottles in the world, attracting national and international artists, actors, and celebrities.

Owner Michele Marcucci was one of the first "portrait subjects" for Mason's, posing inside the cellar wearing pieces from the collection and holding a Magnum bottle of Basetta Champagne, produced exclusively for the Pietrasanta restaurant.

Mason's and Enoteca Marcucci share a strong attachment to the land of upper Tuscany, surrounded by the marble quarries of the Apuan Alps and the Versilia coastline, known as the summer haunt of the jet set. Both companies are united by a love for art, design, quality, and the desire to set new goals.

Shooting at Enoteca Marcucci

During the outdoor shooting of Mason's summer capsule collection, photographer Riccardo Tinelli took some extraordinary images inside Enoteca Marcucci, which is decorated with unique design objects and has the characteristics of a typical historical center venue, curated and welcoming. The men's and women's looks created for the occasion are sophisticated and elegant, in tune with the surrounding environment.

For men, the must-have long trousers have been chosen: the extra slim fit Milano Style chino in stretch gabardine, perfect for those who prefer a slim fit, the Torino Summer slim fit model with multicoloured ribbon on the waistband and the relaxed fit Osaka chino, for those who want a tailored yet trendy garment.

For women, we focused on classic and boho chic outfits, suitable for a summer evening in the suggestive setting of Pietrasanta. The Nicole Dress in popelin with wildflower pattern is a long, light dress to match with the classic Panama hat. An essential look is the regular fit denim model Agnes, suitable for every body type and perfect in all circumstances.

Enoteca and Mason's design

The collaboration between Mason's and Enoteca Marcucci is not limited to the creation of the capsule collection but extends to contaminations and projects. The venue houses a collection of design and vintage objects that are an integral part of its history and tradition: art, food, and conviviality. The Black Camou Shanghai home fragrance by Mason's has become part of the Enoteca's decor, with its black glass container, ebony wood cap, and sticks that diffuse a fresh scent with musky and citrusy notes into the environment.