Mason's Logo Edition
Every brand has its signature, but few manage to say so much with so little. The Logo Edition by Mason’s is born from this awareness: the round velcro patch — the “stamp” — covers and reveals the logo like a deliberate gesture, more code than symbol. Not ostentation, not forced understatement. Just the possibility of choice.
This line revisits archive models and updates them in volume and materials. No nostalgia, no citation. It’s an exercise of precision: garments that speak through the rigor of the cut, the compactness of gabardine, the capability to move between form and function without losing measure.
The Logo Edition trousers: George & John
In the FW25 season the capsule focuses on two models, George Coolpocket and John Coolkhinos, both in premium gabardine and with carrot fit: volume on the thigh, a narrower hem, balance between comfort and structure.
The John Coolkhinos translates the language of chinos in the Logo Edition key: welt back pockets, ergonomic seams, essential construction. It is a trouser that holds together elegance and practicality, able to switch from blazer to field jacket without losing coherence.
The George Coolpocket instead reworks cargo in a more graphic key: functional patch pockets, clean lines, calibrated proportions. There is no redundancy, only function and design.
In both models, the Logo Edition patch becomes a point of balance: recognizable, but never intrusive. It is the way Mason’s signs its own idea of contemporaneity — discreetly, but without hesitation.
Why choose the Logo Edition
The Logo Edition is not a parallel collection. It is the point where Mason's measures its own identity: not through the size of the logo, but through the precision of the garment. The patch can be removed. The construction remains.
FAQ – Logo Edition FW25
What does “Logo Edition” mean?
It’s a capsule that gathers historic Mason’s models revisited in a contemporary key. Every piece is recognizable by the round velcro patch — the “stamp” — that hides and reveals the logo, a symbol of a discreet and conscious identity.
Why is the logo hidden?
Because the Logo Edition does not rely on brand visibility, but on construction. The removable patch is a sign of silent belonging, shifting the focus from graphics to the substance of the garment: cut, fabric, fit.
Which trousers belong to Logo Edition FW25?
The capsule includes two carrot‑fit gabardine models: John Coolkhinos, a sartorial chino with clean lines, and George Coolpocket, a contemporary cargo with functional pockets. Both signed by the Logo Edition patch.
How to style a Logo Edition trouser?
The carrot fit and gabardine construction allow many interpretations: with a blazer for a formal look or with knits and a field jacket for a more urban style. Balance is key: the logo can also be removed, but coherence remains.
